Social Media & Business Growth

Time and technology may change...But the basics of how this whole world functions are completely the same!

Whether we are selling through a general store in the 1800s or on Instagram in the 2020s.......The same rules apply!

As business owners, we are here to serve others, add value!

Because truth be told....This whole thing isn't about you, or your dreams. It's not about the t-shirt with your logo on it, or the coffee mug with your favorite saying on it that you made. Those things are fun.....But they don't build your business one way or another.

I want to tell you a little story.....and in this story I want you to place yourself in it! When you do....I promise it will never leave you the same....I MEAN THAT!

So, imagine you have started a lemonade stand!

You are thrilled to get it launched. You fitted the stand out with everything you can think of.......I MEAN EVERYTHING! From the cups to the napkins, even thinking of unique flavors.

You know you have set yourself apart with this.....as Everyone says yours is the best!

You decide that this Saturday is the day, you are gonna pull that trailer onto the local beach....and for sure SELL OUT!

The day has arrived and you stand looking out from your little establishment just beaming and soaking the crashing waves in.

But then it hits you. This is 5 hours into your day.....what is wrong....Your gut begins to knot and your face is forming wrinkles just as you stand there.

You haven't sold a single cup.....You look around, you yell, you weep......

But dear reader this Lemonade stand was placed on a beach with no people on it!

You can have the best product in the world, but if you never place it in front of people including "THE RIGHT PEOPLE" you will probably never sell a single thing.

See the beach situation is exactly what happens to all of us on social media!

SO....what do we do??

I tell everyone this same advice. Who is your customer? Where do they hang out?

Are they a Mom??? Well, then they probably watch Mom influencers on social media.

Now go find all those influencers and do a partnership with them on Social.

This means some kind of collab on social media where you give away a product to their followers!

And BOOM....this is all you will ever need to know.